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The Sony K77XR80PU 77" 4K OLED TV delivers stunning picture quality and immersive sound for a true home theater experience. With its OLED technology, this TV produces deep blacks, vibrant colors, and incredible contrast for lifelike images on screen. The 4K resolution ensures every detail is crisp and clear, making your favorite movies, shows, and games look better than ever.



Equipped with Sony's X1 Ultimate processor, this TV enhances color, clarity, and contrast in real time to provide the best possible picture quality. The Acoustic Surface Audio technology uses the entire screen as a speaker, creating a more immersive sound experience without the need for traditional speakers.



With Android TV built-in, you can access a world of entertainment with just the sound of your voice. Use Google Assistant to control your TV, search for content, and more. Plus, with built-in Chromecast, you can easily stream your favorite content from your phone or tablet to the big screen.




  • 77" 4K OLED display for stunning picture quality

  • Sony X1 Ultimate processor for enhanced color, clarity, and contrast

  • Acoustic Surface Audio technology for immersive sound

  • Android TV with Google Assistant for easy access to entertainment

  • Built-in Chromecast for streaming content from your devices

More Information
Colour Group Black
Product Range 75 to 79 inch OLED 4K UHD Televisions
Width 171.3 cm
Height 101.2 cm
PSTI Compliance <p>PSTI Compliance - <a href="https://euronics.a.bigcontent.io/v1/static/SONK77XR80PU_psti" target="_blank">Download certificate</a>, </p>
Is Soft Bundle No
Product Dimensions 101.2cm x 171.3cm x 40.5cm
Manufacturer Sony
DLNA Certified No
GTIN 4548736159747
Model Number K77XR80PU
Depth 40.5 cm
Energy Rating E
Backlight Technology OLED
Aspect Ratio 16:09
Shipping Width 191.2 cm
Shipping Weight 44 kg
Shipping Height 111.5 cm
Speakers On the BRAVIA 8, the screen is the speaker - just like a cinema screen!
Screen Size 77 in
Screen Technology OLED
Shipping Depth 19.1 cm
Smart TV Yes
Wireless LAN Yes
Standard Refresh Rate 100Hz
HDMI Yes
Features Bright OLED picture, Smart features, The screen is the speaker
Electronic Program Guide Yes
Enhanced Refresh Rate 120HZ
Bluetooth Yes
Headphone No
Maximum Resolution 3840 x 2160
Product Category Group CE
Product Type TV
RMS Output Power 10W + 10W + 10W + 10W + 10W
Colour Black
Key Feature 1 Bright OLED picture
Key Feature 3 The screen is the speaker
Key Feature 2 Smart features
VA & Streaming Apps Alexa, Google Assistant, Google Play Store, Siri
USB Yes
Number of HDMI Ports 4
TV Services BBC iPlayer / 4od / ITVX / Prime video / My5 / YouTube / UKTV Play / Disney+ / Spotify
Wi-Fi Yes
Weight 34 kg
Number of USB Ports 2
Operating System Google

Sony K77XR80PU 77" 4K OLED TV

e rating
Retail price £2,299.00
Available from 19th November 2026
Manufacturer Guarantee:
1 year
EAN:
4548736159747
Energy Rating:
E
Product Dimensions:
101.2cm x 171.3cm x 40.5cm